- Patent Title: Real-time content integration based on machine learned selections
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Application No.: US15610301Application Date: 2017-05-31
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Publication No.: US10581953B1Publication Date: 2020-03-03
- Inventor: Jason Brewer , Rodrigo B. Farnham , David B. Lue , Nicholas J. Stucky-Mack
- Applicant: Snap Inc.
- Applicant Address: US CA Santa Monica
- Assignee: Snap Inc.
- Current Assignee: Snap Inc.
- Current Assignee Address: US CA Santa Monica
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: H04L29/08
- IPC: H04L29/08 ; G06N7/00 ; G06N20/00 ; H04L29/06

Abstract:
A content integration system is configured to rapidly select online content for distribution in response to a user-generated request. The content integration system can analyze available online content items and data describing the user to generate one or more numerical likelihoods estimating how the user will interact with each of the given online content items. The highest scoring content can be selected and transmitted to the user without a noticeable delay.
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