A positioning method includes: acquiring first positioning data of terminal equipment and second positioning data of a region where a shared resource is located; judging whether a distance between the terminal equipment and the region where the shared resource is located is in a specific range or not according to the first positioning data and the second positioning data; upon the distance between the terminal equipment and the region where the shared resource is located being in the specific range, determining a position of the shared resource based on Bluetooth data corresponding to the shared resource; and controlling the terminal equipment to present position information of the shared resource.