A printing apparatus includes a printing head, a controller, an FFC, and a support section. The printing head discharges liquid onto a medium while moving in a primary scan direction so as to print an image on the medium. The controller controls a discharge state of the liquid from the printing head. The FFC electrically connects the printing head and the controller together so as to enable transmission of control signals, and includes a flat portion. The support section supports the flat portion of the flexible flat cable. A portion of the support section that contacts the flat portion is shorter than a width of the flexible flat cable in an orthogonal direction orthogonal to the primary scan direction.