A wheel rim cleaner for cleaning a rim of tire. The wheel rim cleaner includes a housing having a first side and a second side. The first side includes a first fastener disposed at a center thereof. An elongated arm extends radially from the first fastener, wherein the elongated arm includes a brush member on a distal end thereof. The elongated arm is telescopic such that the arm extends outwardly and retracts inwardly relative to the center of the first side. The second side includes a sidewall extending from a perimeter thereof, wherein the sidewall defines an open end. A bearing is disposed within the open end, wherein the bearing rotates the housing independently from a hub of a wheel rim. A second fastener is affixed to the bearing, wherein the second fastener secures the wheel rim cleaner to the hub of the wheel rim.