An apparatus for filling a product into a container is provided. The apparatus can include a filling unit that can deliver the product into the container, the filling unit can include a pump and a filling nozzle at its one end. The apparatus can also include a drive unit for moving the container in relation to the filling unit between a first position, in which a bottom end of the container is arranged at a maximum distance from the filling nozzle, and a second position, in which the bottom end of the container is arranged at a minimum distance from the filling nozzle. A controller can control delivery of the product through the filling nozzle and the drive unit.