Disclosed embodiments include well ranging apparatus and systems that comprise well casing material installed in a well, well cement attached to the well casing material, and a device to conduct electromagnetic waves, the device disposed along a length of the well, substantially parallel to the well casing material, the device to be used in direct transmission or backscatter transmission of ranging signals. In some embodiments, the device comprises at least one of a conductor, an insulated conductor, a coaxial cable, a waveguide, a capacitor, or an inductor. Additional apparatus, systems, and methods are disclosed.