There is provided an information processing apparatus including circuitry configured to initiate display of a virtual object, based on a gesture operation, starting from a point of origin and moving towards a target point; and continue to display the virtual object in display motion after the gesture operation, wherein a path of travel of the virtual object or a display characteristic of the virtual object is determined based on a positional relationship between the virtual object and another object that is a real object located in proximity to the path of travel of the virtual object.