By allowing a person to customize an otherwise common media prior to delivery of the media to a recipient on a regular basis it is possible to deliver professionally created media in a personalized manner. In one embodiment, a magazine subscription is delivered monthly to a recipient and the cover (centerfold, back page) contains content provided by the initiator. In another embodiment, video media delivered to the recipient is created by a professional as a universal offering but content, such as photos, videos, text, is added by the initiator prior to delivery.