A method and system for improving an Internet based search is provided. The method includes generating an intent domain associated with a subject based intent classification. An unstructured data analysis process is executed with respect to a content corpus being associated with the subject based intent classification and a search phase entered in a search field of a graphical user interface with respect to a domain specific search query for specified subject matter. In response the subject based intent classification is determined to be associated with the search query and the subject based intent classification is compared to search results data. A subset of search results of the search results data correlating to the subject based intent classification is determined and ranked resulting in a ranked list. The subject based intent classification and the ranked list are presented to a user.