An embodiment provides a method, including: receiving, from a plurality of devices, event data; storing, in electronic memory of one or more source devices, event data reported by the plurality of devices; routing, using a processor, the event data to a warehouse database; storing, in the warehouse database, the event data according to a plurality of storage dimensions associated with one or more of a plurality of selectable elements of a graphical user interface; and displaying, on a display device operatively coupled to the warehouse database, a front end program comprising the graphical user interface having the plurality of selectable elements; wherein, responsive to user interface with one of the plurality of selectable elements in the graphical user interface, the data warehouse communicates a subset of the event data by associating a storage dimension with the one of the selectable elements in the graphical user interface. Other embodiments are described and claimed.