Embodiments of the present disclosure help content providers identify popular topics based on Internet search data, as well as to quantify the popularity of content addressing those topics. A computer-implemented method according to one embodiment of the present disclosure comprises receiving search data by a computer system; identifying a category related to at least a portion of the search data; determining, by the computer system and based on the search data, a topic for content associated with the identified category; and determining, by the computer system, a score indicative of a level of popularity for the topic, wherein determining the score is based on the search data and on one or more formats for the content associated with the topic.