Disclosed are methods, apparatus, systems, and computer readable storage media for providing an information-centric application. The information-centric application enables a user to have access and delivery of information and services customizable according to the user's role and definition, preferences, and usage patterns. A user may receive information from one or more data sources, and the information is determined to be relevant based upon at least one of the user's role and definition, the user's preferences, and behaviors. An associated service is linked with the relevant information based upon at least one of the user's role and definition, the user's preferences, and behaviors. The relevant information and the associated service are presented in a feed item for inclusion into a user's news feed for display in a user interface.