A computer-implemented method is provided for facilitating live communication between a potential customer and an enterprise in relation to a product. The method includes causing to display, by a computing device on a webpage over a communications network, an interactive banner located on the webpage that includes advertisement content related to the product. The advertisement content includes an offer to the potential customer to communicate live with the enterprise about the product. The method includes adding to the context information, by the computing device, information related to an interaction over the communications network between the potential customer and the interactive banner. The method further includes adjusting, by the computing device over the communications network, the advertisement content in the interactive banner on the webpage if the potential customer accepts the offer. The adjusted advertisement content includes one or more possible discussion topics related to the advertised product customized based on the context information.