Methods, systems, and computer program products for pressure-based apparel image searching are provided herein. A computer-implemented method includes determining an object of interest within an image displayed on a screen by detecting physical contact imparted by a user at a particular position on the screen corresponding to where the first object is located; quantifying the amount of pressure applied by the user via the physical contact; determining additional objects of interest based on the amount of pressure applied by the user by identifying objects that are located within a specified distance from the first object, and wherein the specified distance corresponds to the amount of pressure applied by the user; retrieving, from at least one electronic commerce website, images of products corresponding to the first object of interest and images of products corresponding to each of the additional objects of interest; and displaying the retrieved images on the screen.