Systems, methods, and non-transitory computer readable media providing shared online shopping lists and/or carts among users are disclosed. The method includes receiving a primary virtual shopping cart containing related items generated by a first user. A database entry for the primary shopping cart is created and correlated with a shopping cart identifier in response to a user request. The database entry includes one or more keywords associated with the first user of the primary virtual shopping cart. A query is received from a second user, and a list of primary virtual shopping carts is provided to the second user based on relevancy to the query. In response to a request by the second user, the contents of a selected primary virtual shopping cart is duplicated in a secondary virtual shopping cart associated with the second user.