Disclosed herein are techniques and systems for transmitting a multi-broadcast signal from a wireless broadcasting device (or beacon) as part of a beacon recognition process. Specifically, the multi-broadcast signal may be in the form of multiple packets that are broadcast from the beacon within a recognition time period. A process may include creating a first packet having a first identifier (ID) and a randomly generated value, broadcasting the first packet from the beacon, generating a second ID based at least in part on the randomly generated value included in the first packet, and broadcasting, within a period of time from the broadcast of the first packet, a second packet having the second ID and a device ID that uniquely identifies the beacon. A mobile device in proximity to the beacon may include logic to detect and interpret a multi-broadcast signal from the beacon.