Aspects of the subject disclosure may include, for example, determining a bandwidth utilization of a network, obtaining a request provided by equipment of a user to access requested network content by way of the network, and adjusting, responsive to the bandwidth utilization exceeding a threshold, a data service price for transporting the requested network content to the equipment of the user. A notification of the adjusted data service price is forwarded to the equipment of the user, and an updated request is obtained from the equipment o the user for providing the requested network content, wherein the updated request is responsive to the notification of the adjusted data service price. Transport of the requested network content to the equipment of the user is facilitated according to the updated request. Other embodiments are disclosed.