A technique of providing content via a mobile communications network to a user terminal is described. A method aspect of this technique comprises assigning, in a connection setup phase initiated by the user terminal, a content access limitation to the user terminal. The content access limitation restricts content access by the user terminal to content predefined on a network side. The method further comprises providing the predefined content to the user terminal. The method may be performed in connection with providing location-dependent information, such as map information, to the user terminal even when the user terminal cannot be authenticated in the mobile communications network.