Systems, apparatuses, components, methods, and techniques for location-based tagging and retrieving of media content are provided. Some embodiments include a media-playback device. The media-playback device includes a location-determining device that determines a geographical location of the media-playback device, a media-output device that plays media content items, at least one computer readable data storage device. The media-playback device operates to receive a selection of a location-based media playlist, the location-based media playlist including playlist data that identifies a set of media content items and defines a route. A geographic location of the media-playback device is determined using the location-determining device. A media content item of the location-based playlist is identified based on the determined geographic location and the route. The media-playback device plays the media content item.