Embodiments of the invention include a method, system and computer program product for the continuous cognitive discovery and management of cloud services in an aggregated distributed application. One method includes receiving a textual specification of cloud service criteria, searching a registry for cloud services corresponding to the textual specification and presenting locating cloud services corresponding to the textual specification. Thereafter, the located cloud services are ranked and presented and one or more of the presented cloud services are selected for deployment and deployed as part of an aggregated distributed application. Thereafter, the registry is searched to locate and rank new cloud services based upon the textual specification, and in response to determining that one of the new cloud services is ranked higher than an existing one of the cloud services already deployed, the determined one of the new cloud services is deployed into the aggregated distributed application.