The present disclosure discloses a method and apparatus for pushing information. A specific embodiment of the method comprises: receiving geographic location information of a reference region sent by a terminal device; determining an Area of Interest (AOI) corresponding to the reference region on a map using the geographic location information of the reference region; dividing the AOI corresponding to the reference region into a plurality of candidate AOIs; statisticising respectively people flow information and Point of Interest (POI) information of each candidate AOI of the plurality of candidate AOIs; and selecting a candidate AOI as a target AOI from the plurality of candidate AOIs based on the people flow information and POI information of each candidate AOI, and pushing information of the target AOI to the terminal device. According to the embodiment, costs of acquiring information are reduced.