Embodiments include creating an immersive environment for media playback by synchronizing devices. Aspects include receiving a playback tag set associated with a media item, each tag includes a respective condition, a respective attribute and a respective value of the attribute. Aspects also include determining that the first condition of the first tag is met and instructing one or more devices to apply the first value of the first tag to the first attribute of the first tag. Aspects further include determining that a first device has left a viewing area and tracking a location of the first device. Aspects also include identifying a second device in proximity to the first device and receiving an outside tag set associated with the media item. Aspects further include instructing the second device to apply the first outside value of the first outside tag to the first outside attribute of the first outside tag.