An image processing apparatus includes a generation unit configured to generate moving image data containing a plurality of frames, an acquisition unit configured to acquire position information, an association unit configured to associate the position information acquired by the acquisition unit with a corresponding frame in the plurality of frames in the moving image data generated by the generation unit, and a reception unit configured to receive an instruction for switching a setting as to whether a function of acquiring the position information by the acquisition unit is made to be enabled or disabled. The association unit associates information based on whether the function of acquiring the position information is enabled with the plurality of frames.