The present application provides a shooting method and a shooting apparatus, relating to the field of wireless communications technologies. The method comprising: determining a subject according to sensor data of a target device and image information of a selectable subject; establishing a communication connection with at least one target device associated with the subject; and sending shooting data of the associated subject to the target device with which the connection has been established. According to the method and the apparatus in embodiments of the present application, a subject is determined according to sensor data of a target device and image information of a selectable subject; therefore, a signal source can be precisely matched with a physical device, that is, an object to which shooting data is transmitted can be determined accurately, to achieve precise transmission of the shooting data.