In one embodiment, a method of displaying content portal advertisements and programming advertisements in a video delivery network environment is disclosed. The method includes providing a content portal to a plurality of viewers, the content portal for use by a viewer in navigating video programming. A content portal advertisement queue and a programming advertisement queue are received. Each programming advertisement is linked with one content portal advertisement of the content portal advertisement queue. A programming advertisement is displayed and, when the content portal is invoked immediately subsequent or concurrent to the displaying, the content portal advertisement is displayed. The content portal advertisement queue is reordered by placing the displayed content portal advertisement at the bottom of the content portal advertisement queue.