A display apparatus comprising at least one image generator having a curved display surface that generates image-bearing light, the display surface having at least one radius of curvature r1d; a reflective component spaced apart from the image generator, the reflective component having an incident reflective surface concave to the image and at least one radius of curvature r1r, disposed to create a virtual image of the curved display surface; and a beam splitter plate disposed in free space between the image generator and the reflective component and having first and second surfaces that are oblique to a line of sight of a viewer, wherein the reflective component and the beam splitter plate define a viewer eye box for the image-bearing light along the line of sight of the viewer, wherein the curved display surface and the reflective surface are substantially concentric.