A heads up display system with a variable focal plane includes a projection device to generate light representative of at least one virtual graphic, an imaging matrix to project the light representative of the at least one virtual graphic on at least one image plane, a display device to display the at least one virtual graphic on the at least one image plane, and a translation device to dynamically change a position of the imaging matrix relative to the display device based, at least in part, on a predetermined operational parameter to dynamically vary a focal distance between the display device and the at least one image plane.