Systems, apparatuses, and methods for efficiently increasing reliability of memory accesses are described. In various embodiments, write data and write mask data are shifted by redundancy logic in a memory. The redundancy logic receives write data bits, which are segmented into one or more write groups in addition to one or more mask bits and one or more shift bits per write group. If the redundancy logic detects a first shift bit assigned to a first write group is asserted, then the redundancy logic selects a second mask bit assigned to a second write group different from the first write group. Otherwise, a first mask bit assigned to the first write group is selected. Following, the redundancy logic combines the selected mask bit with the first data bit of the first write group.