Systems and methods are presented for generating a webpage based on a physical mockup of the webpage. In some embodiments, a computer-implemented method is presented. The method may include accessing an image of a physical mockup of a webpage, the physical mockup of the webpage including one or more physical objects representative of one or more virtual objects in the webpage. The method may also include converting the image into the webpage, based on the physical mockup of the webpage, the webpage including the one or more virtual objects arranged in a layout corresponding to positions of the one or more physical objects in the physical mockup; and applying user-interactive functionality to the one or more virtual objects in the webpage, based on one or more visual indicators on the one or more physical objects identifiable in the image.