In one embodiment, a system includes a processor, and a memory to store data used by the processor, wherein the processor is operative to detect a personalized content request or a personalized content capture attempt from at least one image of a video captured by a camera of a collaboration end-point during a collaboration event, visually identify a participant making the personalized content request or the personalized content capture attempt based on an image of the participant in the at least one image, and issue an instruction to send a content item or a link to the content item to a personalized collaboration space of the identified participant, the content item being a response to the personalized content request or the personalized content capture attempt. Related apparatus and methods are also described.