System, computer-readable medium, and methods are provided to determine interest areas of an event held at a venue location. A communication interface of a server device may receive a search request for an event, where the search request includes event data indicating a venue location of the event. An interest processing component of the server device determines an excitement interest in the event based on at least one of the event data and interest data of a user account. An area processing component of the server device determines one or more excitement areas at the venue location based at least on the excitement interest in the event. A ticket processing component of the server device determines one or more available event tickets for the event at the venue location based at least on the one or more excitement areas at the venue location. A transceiver of the communication interface that transmits an indication of the one or more available event tickets to a client device configured to access the one or more available event tickets.