A system produces haptic effects. The system receives input data associated with an event, identifies an element of the event in the input data, generates the haptic effects based on the element of the event, and produces the haptic effects via a haptic output device. In one embodiment, the haptic effects are generated by haptifying the element of the event. In one embodiment, the haptic effects are designed haptic effects and are adjusted based on the element of the event. In one embodiment, the input data is associated with a crowd that attends the event, and the element of the event is caused by the crowd. In one embodiment, the input data includes haptic data collected by one or more personal devices associated with the crowd. In one embodiment, the input data is indicative of a location of the one or more personal devices associated with the crowd.