A liquid crystal display (LCD) includes a timing controller, a source driver IC, and a liquid crystal panel. The timing controller transmits data including a gamma value corresponding to a pending frame to the source driver IC. The source driver IC generates grayscale voltages supplied to pixels of a liquid crystal panel based on a gamma value corresponding to the pending frame and the grayscales of the pixels corresponding to the pending frame. The liquid crystal panel shows the pending frame based on the grayscale voltages supplied to each of the pixels. The gamma value corresponding to the pending frame is different from the gamma value corresponding to adjacent frames. Adopting the LCD can greatly lower the color shift from a large view angle and enlarge a view angle without increasing the production costs or lowering the transmittance of the liquid crystal panel.