Embodiments are directed towards analyzing content, such as Timed Text data that separately accompanies program content, to detect a future program. When a future program is detected in the content, a tag or other data structure is generated with identifying information for the future program. The tag is stored and later used to schedule a recording for the future program. An electronic program guide may be analyzed based on the identifying information in the tag to determine if the future program has been added to the electronic program guide.