Technologies are provided herein and include embodiments for protecting applications and information on a user computing device and include generating a menu of icons including an application icon and a decoy icon that correspond to a mobile application in a mobile device, where the application icon is assigned to a first location in the menu and the decoy icon is assigned to a second location in the menu. The embodiment further includes communicating icon location information to the mobile application, providing the menu of icons for display on a display screen of the mobile device, receiving a first indication of user input to select the decoy icon in the menu of icons, invoking the mobile application based on the decoy icon being selected, and communicating, to the mobile application based on the decoy icon being selected, second location information indicating the second location in the menu of icons.