The present disclosure relates generally to data hiding for retail product packaging and other printed objects such as substrates. One embodiment embeds an information signal in a spot color for printing on various substrates. The spot color is screened, and overprinted with process color tint. The tint is modulated prior to overprinting with optimized signal tweaks. The optimization can include consideration of a detector spectral dependency (e.g., red and/or green illumination). Many other embodiments and combinations are described in the subject patent document.