Computerized methods and systems for improving engagement with a recommendation engine that recommends items, peers, and services are provided. Stored data of a plurality of users is electronically accessed and analyzed. A respective passive profile is determined for each of the users based on the analyzing of the stored data. The respective passive profiles are then stored for use by the recommendation engine. The recommendation engine can then provide recommendations for at least one of items, peers, and services to a respective user based on at least the respective passive profile. The recommendations may be further based on at least one of an explicit profile comprising information provided by the respective user and an activity profile based on tracked activity of the respective user with regard to prior recommended items.