Disclosed in some examples are methods, systems, devices, and machine readable mediums for calculating an entity potential score for an entity that meets a defined entity selection criteria. The entity potential score quantifies an estimated likelihood that the entity will be successful in a predetermined timeframe by meeting predefined entity success criteria. Information on the entity may be determined (e.g., employee information, industry, financial information), various component subscores may be calculated and an entity potential score may be calculated for the entity. This entity potential score may be presented to one or more members of the network accessible computer-based service. For example, the entity potential score may be displayed along with a web-page describing the entity. The entity potential score may be searchable such that a user may specify a maximum, minimum, or range of entity potential scores as a search criteria for a search for entities.