There are provided systems and method for targeted assistance on user check-in. A service location may provide beacons at or near the location to determine if a user approaching or at the service location has any experience with the service location. For example, a merchant may place a beacon at the entrance to a store to determine if a user has shopped at the store. Thus, when a user is in proximity to the beacon, a user device of the user and the beacon may establish a check-in. Through a user identifier communicated to the beacon, the service provider at the location may determine a user history, such as a number of visits by the user to the service location. The service location may then provide targeted assistance, such as information, personal help, item searches, etc., based on the user's history with the merchant.