A first image/video of a user and a second image of a product are identified. The second image is merged into a merged image/video depicting the product being worn by the user. A purchase button is provided with the merged image/video that when activated completes a purchase of the product for the user. In an embodiment, the merged image/video is shared on a social media platform and views, likes, re-posts, dislikes, and/or purchases are tracked for the product.