Systems, methods, and non-transitory computer-readable media can provide a creative tools interface that includes one or more options for visually modifying at least one media content item to be posted through a social networking system. At least one visual modification is applied to the media content item in response to a user selection of one or more of the options. The visually modified media content item is posted through the social networking system, wherein the user designates whether the visually modified media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.