A display apparatus includes a display unit configured to display images, an image obtaining unit configured to obtain an image to be displayed in the display unit, a reception unit configured to receive a luminance setting associated with a luminance of a light source included in the display unit, and a controller configured to display a display image obtained by replacing at least a region of the image to be displayed with a colored image in the display unit. The controller sets a first luminance as a luminance of the colored image in a case where a first luminance setting value is set as the luminance setting, and sets a second luminance that is lower than the first luminance as the luminance of the colored image in a case where a second luminance setting value that is higher than the first luminance setting value is set as the luminance setting.