The present invention provides a DC voltage conversion circuit and a liquid crystal display device. The DC voltage conversion circuit comprises a voltage dividing unit, a voltage conversion unit, a first subtractor, an adder, a second subtractor, and a pulse width modulation unit. The pulse width modulation unit is used for correspondingly adjusting the duty ratio of the pulse signal outputted when a voltage outputted from the output terminal of the second subtractor is smaller than or greater than a preset voltage difference, and the output voltage and the feedback voltage are increased or decreased until the voltage outputted from the second subtractor output is equal to the preset voltage difference. So as to increase the output voltage when the output current of the DC voltage conversion circuit is increased, and reduce the output voltage when the output current is decreased, and can ensure that the voltage received by the connected electrical components is consistent and the quality of the product is improved.