A system and method capable of generating a 360° video including advertising content by photographing only a video for a specific direction not an omni-direction covered by a 360° video. Devices and methods are capable of generating a 360° video using relatively small resources. In particular, embodiments provide a system and method capable of generating a 360° video conveniently and relatively accurately using a terminal carried by a user. Furthermore, embodiment provide a system and method capable of generating a 360° video by photographing only a video for a specific direction not an omni-directional view covered by a 360° video. Furthermore, embodiments provide advertising content in a 360° video.