Invention Grant
- Patent Title: Methods and apparatus to categorize media impressions by age
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Application No.: US16239954Application Date: 2019-01-04
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Publication No.: US10602223B2Publication Date: 2020-03-24
- Inventor: Jonathan Sullivan , Michael Sheppard
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04N21/466
- IPC: H04N21/466 ; H04N21/25 ; H04N21/258

Abstract:
Apparatus, systems, and articles of manufacture are disclosed to categorize audience members by age. An example system includes a processor to execute instructions to: generate, an age-correction model by: at an initial node, splitting audience member records into child nodes based on an initial attribute-value pair; at the child nodes: calculating an effective quantity of audience member records based on the weight assigned to the corresponding child node; when the effective quantity of audience member records satisfies a minimum leaf size, splitting the corresponding child node into additional ones of the child nodes based on a corresponding child node attribute-value pair; and when the effective quantity of audience member records does not satisfy the minimum leaf size, designating the corresponding child node as a terminal node; and correct, based on the age-correction model, an age characteristic associated with a media impression.
Public/Granted literature
- US20190141396A1 METHODS AND APPARATUS TO CATEGORIZE MEDIA IMPRESSIONS BY AGE Public/Granted day:2019-05-09
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