A display control apparatus includes a recognizing unit configured to recognize a position of an operator and a position of a hand or the like of the operator, a calculating unit configured to regard a position of the operator in a screen coordinate system set on a screen as an origin of an operator coordinate system and multiply a position of the hand or the like with respect to the origin of the operator coordinate system by a predetermined function, thereby calculating a position of display information corresponding to the hand or the like in the screen coordinate system, and a control unit configured to cause the display information to be displayed at the position in the screen coordinate system calculated by the calculating unit.