A computer-implemented method, apparatus, and computer program product for evaluating a page in a website are provided. The method includes obtaining a link structure of the website. The method also includes identifying a page set, the page set being a set of pages linked to a specific page in the website. The method further includes calculating a degree of dispersion of the page set in the link structure. The method also includes evaluating the specific page using the degree of dispersion to generate a score for the specific page.