A computer-based method for providing promotional content to a user based on attributes of digital content purchased by the user is provided. The method includes receiving enrollment data for a user in response to the user enrolling in a digital wallet application. The method further includes, storing the enrollment data, and receiving digital wallet transaction data as part of a digital wallet transaction for digital content, the digital wallet transaction initiated by the user using the digital wallet application. The method further includes determining at least one content attribute associated with the digital content, storing the at least one content attribute, determining, based at least in part on the at least one content attribute, a content affinity for the user, selecting promotional content that matches the content affinity, and causing the selected promotional content to be presented to the user.