The spark plug includes: an insulator having an axial hole formed along an axial line; and a metal terminal provided on a rear side of the axial hole of the insulator. The metal terminal has, at a rear end portion thereof, a bottom surface facing rearward and a projection projecting rearward from an outer edge of the bottom surface, and a mark is provided to at least a part of the bottom surface. The Vickers hardness of the projection is 100 HV or higher. A rear end surface of the projection is positioned on a rear side with respect to a rear end of the mark. An area of the rear end surface is 3 mm2 or greater.