An LED load is specified to be driven at a first voltage level for maximum brightness. A driver for the LED load determines a first current level consumed by the LED load while the first voltage level is applied to the LED load. Information is received to set a brightness level of the LED load and a second current level is calculated based on the first current level and the information received. Electrical power is then provided to the LED load at the second current level. A second voltage level of the electrical power provided to the LED with the second current level is unregulated and is less than the first voltage level.